Shelf Shelf is a Chicago-based publishing imprint and collaborative design practice founded by Lucas Reif and Austin White.


ss-008: ON / Rules
ss-007: Daniel Champion Drawings
ss-006: Disruptor Issue Six
ss-005: Rooms 1–6
ss-004: A Book that is a Bag
ss-003: ON / Being Read
ss-002: Poetics of the Ordinary
ss-001: Disruptor Issue Five

Contango Issue Two: Sanctions
ON / The Art of Failure
Disruptor Issue Four
Contango Issue One: Auctoritas
Disruptor Issue Three
The Designer as a Creator of Content
Disruptor Issue Two
Disruptor Issue One

The Designer as a Creator of Content August 2016

$13.00 USD

30 pages, wire-bound, B+W laser and letterpress, 5.5 x 5.5 inches, first edition of 50 copies

The Designer as a Creator of Content is a designed work of writing that aims to compare and contrast contemporary visual art with graphic design through appropriation. Written in 33 quotes (with footnotes) and eight figures, it argues that art and design may be more similar than different. A back cover sleeve includes a CD audiobook with three different readings of the contents: page by page, without footnotes, and quote by quote. Front and back cover feature letterpress type.